Marketing firm Viral Nation Inc, which focuses on influencer marketing and includes a robust sports portfolio, announced a major infusion of capital. Viral Nation will receive a little more than half the funds up front, and the rest in the next year-and-a-half. The money will be used for expansion in Europe, Brazil, and Israel, co-founder and CEO Joe Gagliese told Bloomberg. Given that more than 60% of NIL activities have focused on “posting content,” according to Opendorse, it made sense for Viral Nation to jump in. In December, Viral Nation announced it had landed more than $400,000 worth of deals for “athlete-influencer” Anthony Hamilton Jr.

Source: Daily Nation April 14, 2022 03:55 UTC