Fitbit is reportedly in advanced talks to buy smartwatch pioneer Pebble. Kickstarter darling Pebble made crowdfunding history last year when it raised a record $20.3 million to produce its next-generation Time smartwatch. It earned another $26 million early this year with the help of the new Pebble Time Round, later expanding its lineup to include Pebble 2, Pebble Time 2, and Pebble Core—the company's first non-smartwatch device. Despite its efforts to take on Fitbit's venerable fitness trackers, Pebble in March laid off 40 employees, about 25 percent of its total staff. Fitbit declined to comment on the rumors; Pebble did not immediately respond to PCMag's request for comment.

Source: Fox News December 01, 2016 16:19 UTC