It was the butt of jokes on “Car Talk,” but Peugeot, the French car maker, is planning a U.S. comeback. PSA Group said Tuesday it is pushing forward with plans to return its Peugeot brand to the crowded North American market, after an absence of almost three decades. It is a bid by Chief Executive Carlos Tavares to power growth at the French car maker, which in recent years turned around its struggling European business and is now seeking new markets overseas.
Source: Wall Street Journal February 26, 2019 14:39 UTC