Play-Doh’s scent is now registered by the United States Patent and Trademark Office. As of Friday, the Play-Doh scent trademark is one of 13 active registrations, according to a spokesman from the patent and trademark office, joining the ranks of a strawberry-scented toothbrush and ukuleles that come with a whiff of pina colada. Now, the company has convinced the U.S. trademark office that consumers across the country specifically link the Play-Doh smell to Hasbro’s neon modeling clay. Before the scent’s trademark, Hasbro debuted a Play-Doh fragrance in 2006 for the toy’s 50th birthday. But not all one-time toddlers could get behind the Play-Doh scent.

Source: Washington Post May 24, 2018 20:48 UTC