MUMBAI: Reliance Industries (RIL) is focusing on new business-to-customer initiatives to hedge against volatility and strengthen its petrochemicals business. One can see a visible shift in RIL’s petrochemical marketing strategy from a pure ‘B2B (business to business)’ to a B2C (business to consumer) and solution driven approach," said an analyst tracking the company. RIL had in September 2017 acquired Gujarat-based Kemrock Industries and Exports for its foray into new materials--composites and carbon fibre. RIL’s petrochemical business weakened in the March quarter as profitability was hit by lower volumes and muted spreads. We believe the petchem business will be the only weak point for RIL going into FY20.

Source: Mint May 05, 2019 18:11 UTC