Reimagining heritage in the face of change: An Interview with InLife chief Nina Aguas - News Summed Up

Reimagining heritage in the face of change: An Interview with InLife chief Nina Aguas


Insular Life, an iconic Filipino brand, has entered its 108th year, and with it a refreshed look. Even before I joined Insular Life, I had great respect for this Filipino company. As part of our transformation ambition, we deemed it necessary to refresh our brand identity, starting with the name: InLife. Yes, we retained the Philippine Eagle as our icon because it is our connection to our Filipino heritage, as well as to our corporate heritage. As a life insurance company, we have products and services which inherently bring good to the individual and his/her family.


Source: Philippine Star December 10, 2018 12:49 UTC



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