Really, really, really, really want: "I want Reese's Puffs!" I could see Instagram contests to make your own videos and still-image ads in various scenarios meaningful to the user revealing an answer to, "What I really, really, really, really want." I could see a box of Reese's Puffs cereal becoming "the gift" for friend-activists on campus with a wink and a smile, as if to say, "I know you're upset about that social cause, but what you probably really, really, really, really want is this box of Reese's Puffs, amiright?" Keep asking them what they really, really want--a wall, new environmental regulations, whatever--resolving to what they really, really, really, really wanted all along...a box of Reese's Puffs cereal. Who needs a border wall when what you really, really, really, really want is a box of Reese's Puffs?

Source: Forbes February 28, 2019 19:36 UTC