Red is the "glimmer on the horizon" of what a new kiwifruit category could beA new red kiwifruit being sold in some supermarkets during the next five weeks is the frontrunner in Zespri's search for a new category of fruit. About 30,000 trays of the Zespri Red variety, grown on New Zealand orchards, will be sold during the limited release. READ MORE:* New red kiwifruit developed by Zespri in the pipeline* Orchard buyers set new kiwifruit gold standard as Zespri expands plantings* Fewer kiwifruit, but higher prices help growersThe red kiwifruit trial was causing plenty of excitement on social media, Parkes said. The supermarket price of the red kiwifruit was up to retailers, but indications so far were they were selling for around $7 per kg. ZESPRI Zespri is trialling a new red kiwifruit, with a "berry twist", in a five-week limited release to supermarkets.

Source: Stuff March 13, 2019 23:15 UTC