Vietnam’s cultural heritage asserted its international stature with four new UNESCO recognitions across different heritage types in 2025. A wave of major cultural and musical events celebrating national milestones, making 2025 a breakthrough year for Vietnamese pop music at home and abroad - fueling cultural industry growth. The inaugural Vietnam Happy Fest, a new national cultural movement, created a series of meaningful activities positioning Vietnam as a global symbol of peace, happiness, and humanism. The Da Nang Asian Film Festival III (DANAFF III), the 24th Vietnam Film Festival, and the cultural impact of Red Rain demonstrate cinema’s growing role in Vietnam’s cultural industry. The Vietnam Tourism Awards returned after five years and, for the first time, will be held every five years going forward.

Source: VietNamNet News December 23, 2025 09:07 UTC