Red Bull, the popular energy drink company, has agreed to pay a substantial $13 million to settle a proposed class action lawsuit alleging false advertising. The lawsuit, settled in August, contended that Red Bull’s claims of providing superior energy benefits were unsupported by genuine scientific evidence. Careathers argued that Red Bull’s advertising goes beyond mere “puffery” and enters the realm of deception and fraud. Whether dissatisfaction with the product or a desire for attention, the lawsuit aimed to challenge the credibility of Red Bull’s marketing strategies. Red Bull’s decision to settle may indicate a strategic move to avoid prolonged legal battles and associated costs.

Source: News 24 January 16, 2024 01:35 UTC