It's transparent yet private, immutable yet flexible, and — most importantly for marketers and consumers — middlemen evading, providing direct business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C) pathways. Even though this has been widely discussed, the effects that blockchain will have in the marketing sphere are still embryonic. Blockchain can create direct pathways from marketers to verifiable consumers. Focus On UXHeading in this direction means marketers will furnish more resources in the user experience (UX) and user interface (UI) departments to exploit direct marketing. Furthermore, through voluntary consumer marketing, marketers can gain consumer data directly without paying and utilizing the services of third parties, making it a style of marketing that I think would be insane not to pursue.

Source: Forbes October 08, 2019 10:52 UTC