Realme India CEO Madhav Sheth has clarified that the brand is seeing a consolidation after its entry into the premium flagship segment with the launch of the Realme X2 and Realme X2 Pro. The same report showed that Xiaomi, Samsung and Vivo’s market share in India in the fourth quarter of 2019 increased. The research firm stated that Realme’s success in quarter three came mostly from the affordable phones like Realme C2, Realme 3 and Realme 5 series of phones. Online festive sales worked in Realme’s favourIDC said 80 per cent of Realme’s sales in India still come from online channels only. In November, Realme’s market share was 9.3 per cent, while in December it further dropped to 8.23 per cent.

Source: Indian Express January 24, 2020 06:45 UTC