KUALA LUMPUR: IT is exciting times ahead for Affin Bank Bhd as it embarks on the next phase of the AFFINITY Transformation Programme, which aims to make it the preferred bank for customers by 2020. “AFFINITY is not just a play of our name, but the word ‘affinity’ itself means ‘closer, more connected and more understanding’ of us and our customers.” said Affin group chief executive officer Kamarul Ariffin Mohd Jamil. “In creating AFFINITY, we came up with 32 key projects that focused on critical areas as well as the technological changes that are taking place in the banking industry. “Of the 32 AFFINITY key projects, 25 have already been initiated. AFFINITY is not limited to the 32 key projects as it also bears nine Quick Wins projects that are able to yield immediate capabilities.

Source: New Strait Times November 13, 2017 06:45 UTC