Sweet Nothings has created a new category as the first ready-to-eat smoothies merchandised in the ... [+] frozen fruit aisle. Sweet NothingsThe frozen food sector is anticipating a growing number of ready-to-eat smoothies targeting consumers who are looking for healthy, on-the-go snacks throughout the day other than nutrition bars or yogurt. Ready-to-eat frozen smoothies, however, are a different breed: In addition to requiring zero effort to prepare, they are also spoonable and tasteful like an ice cream, providing a new opportunity for grocery stores to continue capitalizing on the growth of frozen foods known for better preserving healthy nutrients than perishable foods. “We’ve had such a great reception from grocery buyers because we’re able to bring incremental sales for their frozen fruit set,” Jake Kneller, who cofounded the company alongside Beth Porter, recently told me. KIND SnacksBigger consumer brand KIND Snacks owned by confectioner Mars & Wrigley has also recently launched its own line of ready-to-eat frozen smoothies, the fifth new category the company has entered within a year.

Source: Forbes March 09, 2021 12:30 UTC