Mumbai [India], June 14 (ANI-Businesswire India): Underlining its purpose of flipping every frown and turn it upside down, SONY SAB, India?s only family humour channel, has launched its a new brand identity. The latest look of SONY SAB went live on June 13 from 8.30 p.m. onwards. The new, re-energized SAB is all set to deliver on the promise of Haste Raho India as its mission is to be recognized as the ?frown flipper? Neeraj Vyas, Sr. EVP & Head, SONY SAB and MAX cluster of channels, said, ?The re-energized SAB further strengthens our core proposition through a reinvigorated language of humor and a compelling purpose of making more than a billion Indians laugh more, every day. This refreshed flavour of comedy from SAB, will certainly kick-start a happiness movement.?

Source: dna June 14, 2017 04:22 UTC