APCO Worldwide has inked an open-ended contract to provide strategic communications and media relations services to Ethiopia, Africa’s second most populous country with 121M people, which has been ravaged by war and drought. Ethiopia was the site of the world’s bloodiest war last year, according to Comfort Ero, head of the Crisis Group. An estimated 600K died in Ethiopia’s Tigray region between 2020 and 2022 as the government battled the Tigray People’s Liberation Front. The International Rescue Committee ranks Ethiopia as the country, after Somalia, most at risk of a worsening humanitarian crisis in 2023. APCO has a seven-member team assigned to the Ethiopia account.

Source: Ethiopian News August 01, 2023 20:58 UTC