I talked with a number of people who became TIDAL subscribers because of the free trial period with their cell phone service. One user told me this: “Literally watching the Rap Radar interview right now and yes I got Tidal (sprint free trial) for 4:44. I was just thinking I should browse around in this free period to see what it's about before the free subscription expires.”Lots of people tweeted about it. This podcast initiative is called TIDAL On Air, and is designed to provide exclusvie content to subscribers. Also, for now you can listen to the interview even if you are not a TIDAL subscriber, per Pigeons & Planes.

Source: Forbes August 19, 2017 16:41 UTC