At Saudi Arabian non-profit, Al-Wedad Foundation for Development, we’ve got a really important job. We provide comprehensive care for orphans under the age of two, actively seeking suitable families to take care of them, and helping integrate them into society. For our past digital donation drives, we’ve run campaigns during key seasonal moments — think Ramadan or Hajj — turning them off when those moments are over. Results showed us that not only were those campaigns not fulfilling their full potential, but we were also missing out on reaching people who wanted to help at other key moments throughout the year. We had to up our marketing game to find donors consistently and on a wider scale.

Source: The North Africa Journal December 18, 2023 14:26 UTC