For Facebook, which also owns Instagram, and Google, which owns YouTube, Ramadan brings a welcome boost of business in the region. “Consumption and time spent on our platforms does indeed increase,” said Ramez Shehadi, Facebook’s managing director for Mideast and North Africa. Put another way, there are almost 2 million hours of additional time spent daily on Facebook in the Mideast during Ramadan. We see a lot of people wanting to watch things together,” said Joyce Baz, Google’s head of communications in Mideast and North Africa. To help companies better understand consumer habits in Ramadan, Google identified six categories of audiences: dedicated watchers, devoted fasters, foodies, groomers, travellers and shoppers.

Source: National Post May 28, 2019 05:37 UTC