Rajasthan to launch country's first indigenous olive oil brand - News Summed Up

Rajasthan to launch country's first indigenous olive oil brand


JAIPUR: After eight years of harnessing olive saplings brought from Israel, Rajasthan is all set to launch next month its own brand olive oil, which it claims, will be the country's first indigenously-produced brand. "After eight years, cultivation has spread across 800 hectares in the state and we will be launching India's first indigenously-produced olive oil brand ," ROCL managing director Yogesh Verma said. "The state took help from Israel to start cultivations because Rajasthan shared similar climatic conditions. "Though the price of olive oil depends on international rates, we can assure that indigenously-produced oil will be much cheaper than those imported," Verma said.At the Centre of Excellence for Agriculture at Bassi, the state has embarked on developing olive tea in four flavours- mint, ginger, tulsi and lemon. "Olive tea has its own health benefits.


Source: Economic Times October 23, 2016 05:37 UTC



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