“mMitra is a free mobile voice call service (providing) culturally appropriate comprehensive information on preventive care and simple interventions to reduce maternal and infant mortality and morbidity. (Source: Express archive)Chief Minister Vasundhara Raje on Thursday launched mMitra, a mobile voice message service that delivers weekly messages to families about pregnancy, family planning, nutrition, childbirth and maternal and child care. (Source: Express archive) The service will initially operate in 195 villages in Khanpur block of Jhalawar district on a pilot basis, with a scale-up across the district likely soon. The service will initially operate in 195 villages in Khanpur block of Jhalawar district on a pilot basis, with a scale-up across the district likely soon. The technology is being launched through the Akshada programme in partnership with Arrman, a Mumbai based not-profit organisation.

Source: Indian Express July 22, 2016 00:33 UTC