Advertising technology firm VideoAmp Inc. has raised $70 million, suggesting that investors still have confidence in the challenged category. The funding comprises $50 million from the Raine Group LLC and $20 million from Ankona Capital. VideoAmp had previously raised $36 million from companies including Mediaocean and RTL Group since its launch nearly five years ago. VideoAmp is among a handful of technology firms trying to help advertisers understand the impact of their campaigns on sales. Most media companies and advertisers do business around audience measurements broken down by age and gender.

Source: Wall Street Journal May 01, 2019 10:30 UTC