Photo / NZMENewstalk ZB has continued its upward trajectory while retaining its position as New Zealand's number one network in the latest commercial radio audience survey. The talkback station delivered a record 651,200 listeners – the biggest audience in its history - according to the latest GfK Commercial Radio audience survey, released today. In the battle for breakfast radio audiences, NZME wins across key audience groups with either the Newstalk ZB Mike Hosking Breakfast Show or ZM's Fletch, Vaughan and Megan. "Today's result is made even more remarkable with the news that this is the commercial radio industry's largest ever audience at 3.5 million listeners. "Podcasting is another area of significant growth in the digital audio eco-system with downloads seeing 14 per cent growth vs same time 2020.

Source: New Zealand Herald July 15, 2021 01:07 UTC