Radio 3’s music stretches beyond classical to jazz artists such as Soweto Kinch JUDE EDINGTON/BBCAre you a young-at-heart culture vulture who enjoys the finer things in life? Then Radio 3 wants your ears. The BBC’s classical music station is seeking to replenish its greying audience by targeting a new category of middle-aged listener. “Passionate minds”, as these potential listeners are known, are central to the network’s strategy of reaching beyond its core audience of classical music devotees. Crucially, their interests extend beyond classical to jazz and world music, in addition to film, theatre,…

Source: The Times July 23, 2019 23:02 UTC