Radico Khaitan has recently managed to secure price increases in Andhra Pradesh and Kerala and expects to follow suit in other key states. Bengaluru: Radico Khaitan Ltd, India’s third largest liquor firm by sales volume, reported a 27% year-on-year jump in net profit for the July-September quarter to Rs28.60 crore. Radico Khaitan, like many in the liquor industry, has been focusing on premium brands to drive profitability. Apart from Magic Moments vodka and Morpheus brandy, its premium brands include names such as After Dark whisky, Pluton Bay rum and Rampur single malt whisky. In most states, liquor firms cannot hike prices without approval from the state governments since liquor prices are heavily regulated.

Source: Mint October 24, 2017 14:37 UTC