Business experts believe a super app war is approaching in the digital economy as corporates are gathering a broad range of services, such as transport, logistics, travel, e-commerce, food delivery and online payments under one app. Startup unicorns such as Grab and Gojek started as ride-hailing and food delivery services but have expanded their reach into other areas. AirAsia now offers a broad variety of services through their super app besides travel and hotel bookings, which is pressuring other existing players like Grab to adjust, Mr Suthikorn said. Kerry also has a hub-and-spoke logistics network countrywide for its delivery service while Grab and Gojek are still focused on point-to-point services. Gojek still has a small market share in Thailand's food delivery market and is racked with losses.

Source: Bangkok Post July 08, 2021 23:59 UTC