American smokers trying to quit have a choice between vapes, nicotine pouches and—a more recent introduction—heated tobacco sticks. SHARE YOUR THOUGHTS Will heated tobacco sticks be popular with Americans trying to quit smoking? IQOS was only released in 2019, so the heated tobacco category is less familiar to American consumers. IQOS heated tobacco devices have been a big success in Japan. So far, no vaping brand has been granted this modified-risk classification.

Source: Wall Street Journal June 19, 2022 14:49 UTC