This co-branding exercise will give RIL a foothold in the Rs250,000 crore Indian apparel industry comprising almost a 50-50 share of menswear and women swear. Photo: MintNew Delhi: Reliance Industries Ltd (RIL), which has recently introduced RElan—a portfolio of specialty fabrics, is in talks with several apparel brands for co-branding of apparels, a top company official said. The categories include denim, ethnic wear, formal wear, women’s wear. RIL has entered into partnership with US-based VF Corp., owner of the Wrangler brand and the largest denim player globally. In north India, RIL is targeting 200 textile manufactures, who can manufacture RElan fabrics.

Source: Mint November 10, 2017 13:30 UTC