Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, on Monday began sending invites to Jio telecom users for registering on the new venture named JioMart. Calling itself “Desh Ki Nayi Dukaan", JioMart will currently cater to online shoppers in the suburban Mumbai areas of Navi Mumbai, Thane and Kalyan. A Reliance Retail official confirmed the launch, adding that the company would gradually scale up its presence. A spokesperson for Reliance Retail did not respond to emailed queries till press time. Reliance Retail aims to connect as many as 30 million neighbourhood stores through the venture, Ambani said at the company’s annual general meeting on 12 August.

Source: Mint December 30, 2019 18:44 UTC