Two metres away, a friendly woman dressed smartly in a blazer and mask introduces herself as Beth, my style concierge. 'It's lovely we have the option of having these services come to our homes,' says commercial fashion strategist Cecilia Joannou, Founder of Brand+ Commercial. Best for: A virtual shopping trip with your girlfriends. But the way the system works, I only need to pay the Style Concierge for what I want to keep. But Paul O'Regan, Toshi's chief commercial officer, believes that one day the service could also be expanded to High Street fashion.

Source: The Nation April 04, 2021 21:56 UTC