Qurate is producing more content that ever for YouTube, TikTok and IGTV, among other platforms. Qurate’s results for the first quarter of 2021, released today, are the best since the company’s launch in 2018. Qurate said it’s seeing overseas broadly similar category trends to what’s popular in the U.S., but with a higher level of performance. We’ve had strong results on Facebook, where we have 400 hours of live content a week. Some of the content is repurposed for streaming platforms.

Source: Forbes May 07, 2021 13:18 UTC