As Jeffrey Katzenberg and Meg Whitman prepared to launch their streaming service Quibi, the powerhouse executives pitched it as a happy home for filmmakers to bring their short-form shows and movies. AdvertisementBarely more than six months after its April launch, Quibi told investors on Wednesday that is will shut down and sell off assets. It is also unclear if Quibi will be able to sell its content library of shows to other companies. “It was very difficult to pinpoint what the voice of Quibi was, other than the man at the top,” Shapiro said. They also launched without functions to let viewers share clips and screenshots of Quibi shows, which might’ve helped people discover its programming through social media (Quibi later added sharing options).

Source: Los Angeles Times October 22, 2020 23:36 UTC