Quibi, the beleaguered short-form content company started by Jeffrey Katzenberg and Meg Whitman, announced on Wednesday that it was shutting down just six months after the app became available. The mobile streaming service offered entertainment and news programs in five- to 10-minute chunks intended to be watched on phones by people on the go, but it struggled to find an audience with everyone stuck inside their homes during the pandemic. “Quibi is going to go down as a case study at Harvard Business School on what not to do when launching a streaming service,” Stephen Beck, the founder and managing partner of the management consultancy cg42, said in an interview. Mr. Katzenberg announced the news to his 200-person staff on Wednesday afternoon. Quibi did not give an exact date for when the app would no longer be available.

Source: New York Times October 21, 2020 22:07 UTC