MONTREAL—Cattle producers across the country are backing Quebec colleagues who have filed a complaint over a popular new meatless burger that is being advertised as “plant-based meat.” The Quebec Cattle Producers Federation says the marketing that goes with Beyond Meat’s vegan products is misleading and contravenes Canadian rules. “The complaint was for the use of the words ‘plant-based meat,’ “ said Kirk Jackson, a vice-president with the federation and a cattle farmer from St-Anicet, Que. ARTICLE CONTINUES BELOWJackson said farmers don’t take issue with the product itself; it’s the use of the word “meat” that cattle farmers have a beef with. “It can be plant-based protein, but don’t say plant-based meat,” he said. She said the term meat should be reserved for “the edible part of a carcass.”In a statement, the Canadian Food Inspection Agency said it wouldn’t comment on a specific complaint.

Source: thestar May 15, 2019 21:00 UTC