Fashion czars have something to celebrate after technology came to the aid of ‘Brand Kashmir’ to preserve the purity and exclusivity of handmade Kashmiri Pashmina shawls. The wool is used by the artisans and craftsmen of Kashmir for making the exquisite handmade shawls that have a huge demand world over. A plain 100 per cent handmade Pashmina shawl sells at Rs 10,000 at the manufacturing level. Plus there are certain hidden things – like 100 per cent handmade and GI registered – in the label which get exposed in the ultraviolet light. From April 2018-December 2018 the handicraft exports were to the tune of Rs 655.73 crore of which shawls were Rs 208.22 crore.

Source: dna February 24, 2019 00:33 UTC