There seems to be an almost religious devotion to Tesla’s upstart line of upscale electric cars, certainly among investors who view the high-tech company through the rosiest of glasses, but also among Model S and Model X owners who absolutely adore their rides despite a litany of reported mechanical problems. Power report, “Tesla: Beyond the Hype,” this is a love that’s forged deep, runs true, and remains unsullied by mere mechanical betrayal. Power surveys due to a small sample size, the research firm discussed vehicle quality issues with multiple focus groups of Tesla owners and compared them to how competitive models fared in their database. “Tesla owners see themselves as pioneers who enjoy being early adopters of new technology,” Rizk explains. At that, the report cautions we shouldn’t expect buyers of the smaller and far more affordable Tesla Model 3 EV coming later this year (of which Tesla has reportedly registered 400,000 pre-orders) to shroud themselves in the same impenetrable layer of affection.

Source: Forbes March 23, 2017 19:39 UTC