The truth of the matter is that customer-first as a discipline continues to be misunderstood and underestimated, but it's a legitimate and highly effective business strategy. Enabled by the evolution of customer data and customer data science, businesses can leverage their execution as a strategic and competitive advantage. In the end, the best metrics in food retail, as well as other industries like tech, focus on the customer. Percentage Margin Versus Dollar MarginIn retail, there are two fundamental metrics that dominate thinking when it comes to profitability: Margin and profit and loss statements (P&Ls). Unfortunately, this approach fails to take into consideration a broader view of the business that takes into account customer metrics like:• The incremental and quantum dollar profit that a product delivers• The associated dollar profit a product delivers (what else do people buy with it?)

Source: Forbes March 05, 2018 12:11 UTC