While Ulysse Nardin’s timepieces don’t receive emails or track health data, they are, in their own way, highly innovative. “If there’s one thing you can blame Ulysse Nardin for, it’s not making enough noise,” Mr. Pruniaux said. PhotoThe challenge of increasing the company’s recognition is, for Mr. Pruniaux, part of his position’s appeal. Mr. Pruniaux has two decades of experience in sales, marketing and corporate management. Mr. Pruniaux joined Apple in 2014, first as part of a special projects team focusing on the watch’s marketing and sales, particularly subjects like consumer experience and partnerships.

Source: New York Times January 15, 2018 09:00 UTC