PETALING JAYA: Customers must remain at the core of any digital transformation strategy for businesses, according to panellists at the second virtual SOBA LAB session. It was moderated by Malaysia Digital Economy Corp business digital adoption director Muhundhan Kamarapullai. “Malaysia is behind globally in terms of digital transformation, in some cases it really equals total business transformation. Businesses, he pointed out, must start with a digital strategy that puts the customer at the core of transformation. He added: “From our experience, business success in digital really involves putting the customer at the heart of your digital strategy.

Source: The Star September 01, 2020 00:33 UTC