General News of Friday, 12 October 2018Source: www.ghanaweb.com'Pull him down’ mentality killing Ghana’s brand image – Esther Cobbahplay videoMadam Esther Cobbah believes a positive brand image will make Ghana attractive globallyChief Executive Officer of Stratcomm Africa, Esther Amba Numaba Cobbah has advised Ghanaians to refrain from working against and dragging down each other in a bid to progress since that attitude has negative implications on Ghana’s brand image. According to Esther Cobbah, Ghanaians should be proud of themselves and encourage each other in order to build a strong and positive brand image. She made this known in an exclusive interview with Ghanaweb during the 2nd edition of the annual Executive Women Network conference at the Labadi Beach Hotel. The world also likes good things so they will see a good brand and come to us,” Madam Cobbah intimated. Themed ‘Implementing Brand Ghana - the Role of Women Leaders’, the 2018 Executive Women Network sought to champion the implementation of a bold Brand Ghana agenda that positions the country as the preferred destination for business, investment and tourism.

Source: GhanaWeb October 12, 2018 16:07 UTC