The issue has been particularly poignant for publishers, who have been adversely affected by the way most online ads work. Automated technology allows companies to advertise on numerous websites in an attempt to cheaply and efficiently reach specific people based on their browsing habits. “We needed to react very, very quickly,” Mr. Nicklin said. View all New York Times newsletters. The ad inventory on The Guardian’s website should be “valued for what it is versus a gallery of ‘Stars That Have Got Fake Teeth,’” Mr. Nicklin said.

Source: New York Times March 26, 2017 23:37 UTC