More men should be encouraged to enter the public relations and communications sector, the Public Relations Institute of Ireland (PRII) said, after a study it commissioned found 69 per cent of professionals in the business are women. The average salary was calculated at €74,000, up from €69,000 in a similar study conducted in 2019. However, men are no longer entering the sector at the same rates, and a wider push for better diversity should include better male representation at junior levels. The professional body said there were about 3,000 public relations and communications professionals in the Republic, describing this as a “conservative estimate”. The study, conducted by Amárach on the PRII’s behalf, found that 53 per cent work in-house, 35 per cent work in agencies and 10 per cent are self-employed.

Source: The Irish Times September 23, 2022 07:34 UTC