My answer is survival may be of the fittest, but in our world of public relations, it is of the informed. public relations is not a press release or an event that is cooked up in the back kitchen. It’s an integral cog in the sustainable development engine that drives the government and the United Nations Sustainable Development Goals-2030. I can write endlessly about the importance of public relations, strategic planning, and implementation, but if it is one thing I would love for you to take away from this piece it is this: public relations is not ad-hoc. “Without publicity, there can be no public support, and without public support, every nation must decay” – Benjamin Disraeli – Former British Prime Minister.

Source: Daily News Egypt December 09, 2018 18:56 UTC