They search for public information. Has the company appeared in credible African business publications? Media visibility functions as a form of commercial shorthand. When managers can reference credible media coverage, their recommendations appear more defensible. EDITOR”S NOTE: BEHAK, an Africa-based strategic communications and media advisory firm headquartered in Addis Ababa, works with NGOs, development agencies, and mission-driven enterprises to strengthen credible media visibility across African and international platforms.

Source: News Business Ethiopia February 28, 2026 20:28 UTC