Preparing for a world of travel again, Proximity NZ has created a new brand identity for online travel agents, Mix&Match as they launch into the Australian travel market. Mix&Match was born out of the House of Travel group and has evolved as a formidable global player in e-commerce travel technology and online travel booking. Nick McFarlane, Director of Design at Proximity NZ says: “‘Let’s Go’ and our vibrant new visual identity for Mix&Match epitomises the confident, spirited, non-pretentious attitude of our independent traveller target audience. Tim Paulsen, CEO at Mix&Match says: “We see Proximity as an important strategic and delivery partner for Mix&Match and we are really excited to see how fresh and new the brand is looking as we launch into Australia.”Nicola Bunting, Director of Strategy at Proximity NZ says: “It’s so great to see the refreshed Mix&Match brand out there. CreditsClient: Mix&MatchBrand & Marketing Executive at Mix&Match: Rebecca DuffyCEO of Mix&Match: Tim PaulsenCreative Director: Aaron TurkDirector of Design: Nick McFarlaneDirector of Strategy: Nicola BuntingAccount Director: Hanri ElsCopywriter: Katie RuscoeDesigner: Chesna StancichDesigner: Caroline WilkieMedia agency: ZenithMedia partner: Newscorp Australia

Source: Stuff June 01, 2022 01:00 UTC