Prostate Cancer Canada is encouraging men to get tested for the potentially deadly disease with a bold campaign that references historical and fictional characters in the form of hand-painted latex gloves. Next up, your prostate?” “Men may not like inherently to be talking about their prostate, but we do know they like talking about movies and music and sports,” said Yaz Maziar, senior director of marketing and communications for Prostate Cancer Canada (PCC). “So the idea is to detect prostate cancer early to be able to intervene, if necessary, early with radiation therapy or … surgery. Prostate cancer is the third deadliest malignancy among men after lung and colorectal cancer. Treatment for prostate cancer can lead to urinary incontinence and sexual dysfunction.

Source: thestar September 11, 2018 12:45 UTC