A scene from Procter & Gamble's short film introducing its new "Widen The Screen" program to more ... [+] accurately portray the full picture of Black people's lives. Procter & GambleA new program created by Procter & Gamble aims to broaden the way Black people are portrayed in advertising and entertainment through an increased investment in Black directors, actors, crews and media. Today, P&G is debuting “Widen The Screen,” a platform that the CPG giant hopes will help identify, hire and foster Black talent while also increasing representation in commercials, films and television. “And part of what ‘Widen The Screen’ does and why we call it ‘Widen The Screen’ is that the way the Black community is often portrayed is either in struggle or triumph. According to a 2021 study by McKinsey, less than 6% of writers, directors and producers of U.S.-produced films are Black.

Source: Forbes March 29, 2021 17:15 UTC