Private tea firms eat into KTDA market share - News Summed Up

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Private tea firms eat into KTDA market share


Silas Njibwakale, the managing director of Kipkebe Tea Company, a subsidiary of agricultural firm Sasini, at of the company’s tea estates in Kisii County. [Stanley Ongwae, Standard]The Kenya Tea Development Authority (KTDA) is facing rising competition from private tea companies for green leaf from its contracted farmers. One such company is Kipkebe Tea Company, a subsidiary of Nairobi Securities Exchange-listed agricultural firm Sasini, which outsourced close to 30 million kilos of green tea from local farmers last year. Kipkebe Tea Company Managing Director Silas Njibwakaele said the firm offers better prices than those offered by the State-owned tea agency. Jane Nyarinda, a farmer at Matutu, said she has no regrets for making the switch to the private firm.


Source: Standard Digital June 24, 2021 23:00 UTC



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