Private colleges and universities are offering bigger discounts for freshmen amid fierce competition for a price-conscious pool of students. Tuition-discount rates for first-time, full-time freshmen hit a record 52.2% in the current school year, according to preliminary results from a National Association of College and University Business Officers survey of 405 private, nonprofit schools. The 2018-2019 figure is up from 50.5% in the previous year.

Source: Wall Street Journal May 09, 2019 19:07 UTC