This time, everyone is waiting for one thing: What will Apple unveil about its upcoming artificial intelligence (AI) features and longer-term roadmap. The general perception so far has been that Apple lags Google, Microsoft (read Microsoft + OpenAI) and Samsung in its AI features. Since the launch of that feature, at the 2020 WWDC, Apple watchers have pointed out its own ad revenue went up . Singh, at IDC, points out that Apple received some $20 billion in 2022 from Google, as annual payment for making Google the default search engine on Apple devices.Here too, Apple is making changes with respect to privacy. “They may even provide a toggle.” That’s what Apple did with the app transparency feature, for example.This year’s WWDC will be “Apple AI’s coming-out party to the entire Apple ecosystem of devices.

Source: Forbes June 10, 2024 10:36 UTC